BMW i3 - The quiet Revolution

commercial

The i3 is BMW's first zero emissions mass-produced vehicle due to its electric power train.

The goal for this spot was to show that an electric car has enough power under its hood though it's not nearly as noisy as its gas engine fellows. Using a mismatch of picture and sound we took the viewers for a fuels ride.

A homage to Claude Lelouch's short from 1976 "C'├ętait un Rendez-vous" showing a high speed drive through Paris.

Client_BMW
Agency_Hi-ReS!
Prod_True motion pictures
Editing & Production_Voe